Penzance is a historic seaside town in Cornwall, known for its rich heritage and distinctive bohemian art scene. I was fortunate to work alongside the Penzance BID team to create a new logo and visual identity for the town.

The identity needed to reflect Penzance’s unique character, bringing together its heritage, coastal setting and vibrant creative community. The result is a distinctive logo featuring a quirky heart, designed to work both as a standalone icon and alongside the complete wordmark.

Alongside the identity, I developed a comprehensive set of brand guidelines to help the team apply,
maintain and evolve the brand across future communications.